PRESS RELEASE: How to localize/write it appropriately.

1. Do not forget, “Localization is different from mere translation”.
2. The following advices are based on my experiences. But, no guarantee. Please don't forget "Self-Responsibility".

Basic style:
Almost same as you used to. In other words, “Write as if newspapers report*”.

• official company name
• issue date of the announcement
• main title
• subtitle (if you need)
• summary
• detailed information
• boilerplate
  company profile, other profiles in case (mentioned persons, mentioned partners), contact info for reporters, contact info for other stake holders, copyright notification

*newspapers : the newspapers in your TARGET COUNTRY.

Do as much as possible:

Include the following items that are concrete and detailed;

• Target Segments
• User benefits
• Sales/contact channels for your target customers to reach your products
• Your aim/goal(s)
• Position of the product you announced in your whole product line-up or in the target market
• Influences to the target segments/the related markets/other people IN JAPAN
• Add product specification sheet
• If you have, give them stories related to the subject. Especially, Japanese reporters (also) like case studies (success stories). Of course, you can distribute them as other press releases.

Do not:

• Lies
• Hypes
• Exaggerated adjectives or dangling modifiers.
  Japanese reporters like “low-fat content”. Make your contents SIMPLE, CLEAR AND CONSISTENT as possible.
• “Quote (of the executives or other important stake holders saying)”.
  You can include them into the contents. Though, very few Japanese reporters will read the quote.
  

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CAUTION:
Any information in this page is NOT STATIC. Thus, the content you read now may be not the latest. When you use this page, don't forget the word, Self-responsibility.

Anyway, if you give me your feedback include the latest info, additional ones and so on, I'll update the contents. Please feel free to send me your comments, questions, requests! THANK YOU!!